Sundaes, 99′ers, knickerbocker glories – what ever your ice cream preference may be, for me nothing conjures up a summer holiday at the seaside more than a silky soft serve swirl. I am not alone, the SS12 catwalk was all about mouth watering sorbet hues ranging from pretty pastel pink to cool celadon green with a seaside theme and what’s more, Louis Vuitton and Mulberry’s SS12 ad campaigns confirm the runway’s obsession with cones.
The jewellery industry is not far behind when it comes to soft serve. Tiffany, Links of London and Juicy Couture have immortalised the cone in charming applications of silver and gold scoops dipped in a pastel pageant of glossy enamel. Go on, lick your lips!