London Jewellery Week: Sarah Curran



Sarah Curran CEO My-Wardobe Adorn London
Sarah Curran, CEO My-Wardrobe

Next up in our exciting series of features written by ‘movers and shakers’ in the fashion and jewellery industry, Sarah Curran, CEO of MY-Wardrobe, talks about what the title ‘Celebrating Jewellery’ means to her…

"Statement jewellery has always been one of my favourite things. As I was growing up I was fascinated by my grandmother’s cocktail rings, bracelets and necklaces. I’m known for my love of Roberto Cavalli rings, friendship and chakra bracelets by Carolina Bucci, Aamaya by Priyanka and Daisy Jewellery.

 MyWardrobe Adorn London
 Cluster ring and chakra bracelet Aamaya by Priyanka

For the last couple of seasons, statement jewellery has become more of a focus for designers with SS11 and AW11, especially with the 1970s influence, which is continuing. Those absolutely amazing statement pieces; be it necklace, cocktail ring or cuff; can transform a look in an instant, whether it’s for day or night.  At the other end of the scale, friendship-style bracelets have seen a phenomenal demand.

 MyWardrobe Adorn London
 Jewels by Anton Heunis

Designers to look out for include Anton Heunis, Alexis Bittar and Aamaya by Priyanka. We introduced Anton Heunis’s collection last season, which was a fantastic success and the AW11 collection is incredible. Every piece is amazing with a vintage edge looking like it has a story attached to it. Autumn Winter 2011 will see our first season with Alexis Bittar, which is another fabulous collection and is on my ‘must buy’ list. There has been a huge buzz around chakra bracelets and the Aamaya by Priyanka collections feature some beautiful ones".

Read what jewellery designers: Alex Monroe and Leyla Abdollahi had to say.
Read what diva of vintage, Carmen Haid had to say.
Read what Professional Jeweller editor, Rachael Taylor had to say.
Read what costume jewellery designer and co-founder of Erickson Beamon, Vicki Sarge Beamon had to say.

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