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Whilst on a press visit to Links of London HQ to see the recently launched 2012 Collection (yes, that’s right, Links of London are the official jewellery brand for the 2012 Olympics) I was privy to a behind-the-scenes look at some of the ‘couture’ pieces that have inspired collections in the past. I loved the geometric grid-like structure of the silver neckpiece and the armour-like mosaic in the choker and armwear seen in the image below too.
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…and, just announced:
Links of London will donate 10% of global sales from their iconic friendship bracelet to the Red Cross as a gesture of support and sympathy to those who have survived the devastating effects of the tsunami in Japan. Here are a few of our favourites.


























